“I apologise for…”: Part of the Conscious Communication Series

Lisa Pircher-Reid
4 min readJun 11, 2023

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The phrase “I apologize for…” serves as a powerful tool for expressing empathy, acknowledging our role in causing harm, and expressing a commitment to rectify. Within the realm of conscious language, making an apology becomes an act of responsibility, respect, and care for the feelings and experiences of others.

The Significance of ‘I Apologize’ Over ‘I am Sorry’

While both phrases ‘I am sorry’ and ‘I apologize’ serve as expressions of regret and acceptance of responsibility, there is a subtle yet significant difference in their implications. “I am sorry” can sometimes imply a state of being, a sense of identifying with the mistake or wrongdoing. It can unintentionally suggest that the mistake is part of one’s identity rather than an isolated incident. In the same way that saying ‘I AM sad’ can be internalised as sadness being a part of who we are, versus “I FEEL sad” which acknowledges the difference and distance between who we are at our core versus how we are feeling or something we have done or said.

“I apologize for…” creates distance between the individual and the action that caused harm. It allows the person apologizing to acknowledge the specific action or words that led to the hurt, without internalizing the mistake as a part of their identity. It underscores the fact that while we are responsible for our actions, we are not wholly defined by our mistakes, and it also forms part of the conscious language shift away from blame and shame style language.

By shifting from “I am sorry” to “I apologize for…”, we not only highlight the particular behaviour that caused the harm but also demonstrate a clear intent to rectify. This rewording may seem minor but can lead to a healthier perception of ourselves and our actions and a more effective apology.

The Impact of an Apology

An apology can be a catalyst for healing. When we apologize, we acknowledge our role in an uncomfortable situation or misunderstanding. This validation can help mitigate feelings of hurt or confusion experienced by the other person. By saying taking ownership or responsibility through our apology, we express a willingness to make amends, showing that we value the relationship and want to maintain trust.

The Neurobiology of Apologies

Research into neurobiology suggests that apologies have the potential to soothe emotional pain and reduce feelings of anger and bitterness. Similar to expressions of gratitude, apologies stimulate the release of oxytocin, a hormone associated with bonding and empathy. This release can enhance our sense of connection and encourage forgiveness.

Learning from Past Mistakes

Speaking from personal experience, I have given many apologies throughout my life, some without fully understanding their purpose or the impact of my actions. These empty apologies can often lead to more harm than good, resulting in further misunderstandings and strain in relationships. Over time, I’ve learned the importance of meaningful apologies — ones that stem from understanding, empathy, and a genuine desire to rectify.

The Art of Apologizing

An apology needs to be meaningful and sincere to be effective. It’s not just about saying the words; it’s about understanding the impact of our actions, taking responsibility, and showing empathy. In my journey as a parent, I’ve come to realize the significance of modelling conscious apology rather than compelling it. Forcing a child, or anyone for that matter, to apologize without waiting for them to be ready and or for them to understand why they are doing so can unintentionally normalize empty apologies. Instead, by modelling genuine apologies and focusing on cultivating empathy and understanding, we can guide others and ourselves toward healthier and more conscious communication.

How to Apologize Effectively — Practical Suggestions

  1. Acknowledge and Understand: Before apologizing, we may need to take the time to understand how our actions or words may have affected the other person. It is important to be aware that we cannot ‘make’ another person feel something and are not responsible for the feelings of another person, however, we can acknowledge their feelings and show that we understand their perspective and the impact our behaviours have had for them.
  2. Be Sincere: Sincerity is crucial when apologizing. An insincere apology can do more harm than good. Sometimes no apology or a delayed apology is better than an insincere one. We can practice ensuring our words match our feelings and intentions.
  3. Avoid “But”: When apologizing, avoid using “but” as it can negate the apology and make it seem like we’re making excuses.
  4. Make Amends: If possible and appropriate, we may want to offer to make amends. This can show that we’re committed to resolving the issue and restoring the relationship.

In the world of conscious language, saying “I apologize for…” carries significant weight. When expressed with sincerity and understanding, an apology can act as a bridge, mending rifts and reinforcing connections. It can encourage empathy, forgiveness, understanding and open communication. It can be a commitment to acknowledge our missteps, understand their impact, and make amends. This practice of expressing apologies in a specific and conscious manner is a skill that, like all others, requires practice and intention, but the rewards of fostering stronger, healthier and more resilient relationships make the effort well worth it.

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Lisa Pircher-Reid

Exploring 14 interconnected areas of health and wellbeing to create a healthier future.